The Challenge

A collaboration with a contemporary entertainment brand that portrays mentor-relationships would increase outreach and amply public interest for our cause.

Campaign Title

Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.

Who are we?

Big Brothers Big Sisters of America is a non-profit organized dedicated to providing children with the mentors they need for a brighter future.

The Correlation

The Last of Us, a compelling show/video game narrating the journey of Ellie and Joel mirrors themes of our campaign and organization.

Who am I?

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Film Maniac

A collaboration with a contemporary entertainment brand that portrays mentor-relationships would increase outreach and amply public interest for our cause.
A collaboration with a contemporary entertainment brand that portrays mentor-relationships would increase outreach and amply public interest for our cause.

Film Maniac

The Challenge

A collaboration with a contemporary entertainment brand that portrays mentor-relationships would increase outreach and amply public interest for our cause.

Trailer